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Los Angeles, Tehran

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NazNaz jewelry is inspired by Persian calligraphy, gorgeous shapes and symbols from a storied eastern empire; dating back nearly 3000 years. These colorful adornments of self-expression are also influenced by the designer's California upbringing and Persian heritage. She hopes these beautifully personalized pieces have a purpose beyond mere decoration; that they bridge cultures and tell a story that possesses a soul, a history. “We each have a story to tell, a history to pass down and along the way jewelry became my diary. It reflects my travels, my history. There's something very magical about adorning yourself with things that have meaning.”